Show your East Coast pride with this scrunchie collaboration. A partnership between two New Brunswick bred companies to promote their values and sense of community with the creation of the perfect accessory for any adventure. Each LOOP is handmade in Fredericton, NB. Our CLASSIC scrunchies are designed to tame your mane, giving you the thick and full look with looping around hair an average of two to three times deepening on hair thickness.
Shop our Country Liberty x LOOP collection
Country Liberty is the result of a realization of the importance and representation of where you came from. After 19-year-old Sawyer Hannay spent time away from home traveling for a career in professional hockey, he came to the fast realization that he longed for a need to represent his core values and where he came from, an area outside of small town of Rexton, NB. Since its launch, Country Liberty has made a strong food-print within the apparel industry throughout Atlantic Canada- with its recognizable logo and strong association with the buffalo plaid print. It has become the backwoods adventure uniform to countless martimers and continues to spread in popularity throughout Canada.
When two new moms found a void in the marketplace for trendy oversized hair scrunchies, there was no stopping them. Starting as a maternity leave side hustle, this NB company has blown up and is now one of the most recognized sources for hair scrunchies in Atlantic Canada. Not only does this company have a product that is a go-to accessory of countless women but they have also created a community that supports and cheers on each other every step of the way. Weather it’s a dream vacation, a long night up with a new born or living your day to day life - Loop has created a space that gives women a place to come together and share these ups and downs with confidence and support.
I think it goes without saying the communities our brands have created and the capabilities our products have to bring people together is just as important as the physical products we sell. So when the opportunity came up to create something we knew both communities would appreciate, we knew moving forward was the only option. We are proud to introduce COUNTRY LIBERTY X LOOP and we hope love these scrunchies as much as we do.
We suggest you toss up your hair in our essential, good quality, trendy colored, chunky scrunchie to set out to breath in the fresh air and explore with no restraint on your next adventure!