LOOP's guide to surviving 2025

Forget "new year, new you." We're all about new year, same amazing you - just with a few fun upgrades (and way less doom scrolling).

Let's recap:

We survived 2024 (look at us go!). Thrived in brat summer. Witnessed the rise of Caitlin Clark. Obsessed over the pop girlies - CharlieXCX, Chappell Roan, and our fave real-life Barbie, Sabrina. And spent an absurd amount of time gushing over Leah and Miguel... or Rob the snake wrangler (no shame). Truly, a year for the books.

Now, here we are, post-Era's Tour, ready to do it all over again... with a few tweaks to make 2025 our best year yet.

Keepin' it real

Here at LOOP, the New Year isn't about becoming a whole new person (seriously, who has the time or money?!). It's about leaning into small, meaningful changes that go a long way. So, here are our LOOP-approved non-negotiables to kick off 2025:

Glowing up, simplified

We're leaving the 12-step skincare in 2024. This year? It's all about keeping it simple. Say hello to our LOOP "Wash Your Face" Bundle: just the essentials for a productive, quick and clean skincare routine. This bundle comes with spa wrist cuffs and headband to keep your hair from getting wet, or water on your sleeves. We're literally just girls who want to sip on our iced coffees and do our morning routine with no fuss.

And because we're all about multi-tasking, meet our LOOP Satin Pillowcase. It will keep your wrinkles at bay and hair looking like you didn't just roll out of bed. If you did just roll out of bed... we get it. Our heatless curls set is for you! It's a fast and easy way to achieve stunning, frizz-free curls without any heat damage - just pop them on before bed and your set!

Plus, these three products give major luxe vibes without the splurge.

Fitness, but make it fun!

Ready to sweat out the chaos of 2024? Check out Sweat Club, the boutique gym that feels like your favorite group chat: supportive, energizing, and full of the BEST vibes. Whether you're more of a low-impact workout kind of girl, or someone who loves burpees (we're amazed!) - Sweat Club has it all.

Now, we all know a cute outfit is VERY motivating for heading to the gym - so be sure to check out our LOOP crew necks to add a little cutesy and demure vibe to your workout sesh!

2025, here we go.

So here's to you. No pressure, no perfection. Just progress, confidence, and a whole lot of self-love. Let's make 2025 unforgettable.