About Us

We are trend seekers. We are moms on a mission to stay cool and relevant by keeping our customers fashion forward and in the loop with all the latest trends. Don't be fooled, if there's an opportunity to bring back our fav 90's style; we're all over it.

We uphold the highest level of quality in each of our products. We push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable. No compromises. We value polished easy looks for everyday wear and use. We are your Loop Lifestyle.

To be authentic, strategic and captivating in everything we do.

Hey Guys, Thanks for stopping by.

We are Amanda & Trish the co-founders of Loop Lifestyle ltd , and are so thankful that you have chosen us as your go to shop for all things trendy.

I’m sure some of you are wondering how did two new Moms from NB end up here.

If your into structure and planning you may want to stop right here, because like many small business it kind of happened by accident.

It all started with a hunt for a chunky instagramable scrunchie as the last item for My ( Amanda’s) hospital bag as  I prepared for the arrival of my son. I knew this day was not going to be the most glamorous but I figured I could at least have a cute top knot for what would be the most memorable day of my life.  After dragging my fiancé to every store imaginable I ended up home with something less then satisfactory. Fast forward 2 months to some mom chat over coffee where I shared my pre labor shopping adventure with my long-time friend and also new mom Trish.  Now if you ever get the chance to meet Trish you will quickly realize she is one to get Sh*t done,  so I kid you not literally seconds after the words “we should make scrunchies” rolled off my tongue she had the sewing tutorial videos up and the fabric bought,  ready to begin our journey to make the perfect scrunchies. Naturally we started with the most critical sample group, and our first batch of Loops were made as party favors for one of our closet friends baby shower. We couldn’t have anticipated the amount of positive feedback we got. Soon after we gifted these scrunchies requests started pouring in for different colours, and special orders for different occasions. We decided the easiest way to quickly share our product and communicate with potential customers was to set up and Etsy shop so with a little trial and error we were up and running. As our company grew so did our team ,we have a hard time saying no so with each request and order we found a way to fill it. Today we have a team of sewers, production staff and of course we both are hands on each day, and you can find us in over 65 retail locations across Canada. 

But why stop at scrunchies? As new moms we are always on the hunt to stay cool (because everyone wants to be the cool mom) but who has time to scan through countless sites in order to stay trendy. At Loop Lifestyle we want to keep you in the “Loop” and we want to make it as painless as possible. Our goal is to provide our customers with the most practical, cost friendly version of trendy pieces, today its scrunchies tomorrow its fanny packs, we keep up with the trend’s so you don’t have to.

What we could have never anticipated when starting this journey was the amazing community of empowering women our product has been able to bring together. Our space is one that encourages all women to come together and share raw, relatable aspects of their daily lives. Weather it’s late night feeding, a long day at work, your kick a** fitness journey  or a night out with the girls, we have created a space where women are comfortable sharing not only the curated highlight reel that the social media has become but also the struggles and less glamorous moments that life is truly made up of. Don’t get us wrong we are suckers for pretty content but its those daily shares from all you is what keeps us grounded and give us a space to refer to when we need it most.

If you read this far then we must have your attention and we not wait to share this journey with you.